Bobby the Business Leader
Meet Bobby
Bobby is the Midwest Sales Team Lead for a billboard company. He knows the value that Cognos Analytics can bring not only to his company but to his sales team. Bobby teamed up with the analytics team to create Cognos Analytics reports and dashboards that provide key metrics such as KPI’s, forecasted pipeline metrics, analytical reports covering variances in the value of billboards, priority call lists, and even a sales team leaderboard which are all synced with the company’s operations.
Bobby’s Worries
With all the work, time, and money the Analytics Team invested, Bobby’s worried. He’s worried that even with the introductory training the sales team received in IBM Cognos Analytics, the team may not derive value with the new analytics solution designed to assist in making data-driven decisions that will affect team performance. Even worse, he’s worried that after some time he may experience a drop-off in analytics engagement across the board. This would not only hurt performance, but it would hurt Bobby’s reputation as a leader in the company!
Bobby Meets Thrive
So, Bobby chose to go with Thrive. With Thrive, he can rest assured that analytics are being used to make data-driven decisions with his team. Not only that, but he also has the benefit of seeing which team members are struggling and can create a plan for them to use Cognos efficiently and effectively. Now Bobby can confidently walk into leadership meetings knowing that he has the visibility to see his team engaging with the purpose-built analytics designed for them.
He comes in knowing how often specific Cognos Analytics reports are being used, which Cognos Analytics reports are most effective at making decisions, and he has the capability to see where problems occur within Cognos and propose a course of action. Bobby set the way for his company to make them more data-driven than ever giving them a competitive advantage in the marketplace.