PMsquare BACon

Early bird BACon 2020 registration is now open!

The Business Analytics Conference (BACon) is PMsquare’s signature conference provides both strategic and tactical enablement opportunities so you can unlock more value from your organizational data and analytics tools. We blend top-caliber content with professional networking opportunities and a strong focus on customer appreciation.


Wed, Aug 12, 2020, 8:00 AM – 5:00 PM CDT 
Thu, Aug 13, 2020, 8:00 AM – 5:00 PM CDT 


Arlington International 
2200 W Euclid Ave
Arlington Heights, IL 60005

Save $300 when you register before the end of 2019!

 Looking for BACon 2019 recordings or presentations?

Missed the conference? Attended and want to relive it? We’ve posted selected sessions on our YouTube channel.
(Pro tip: Subscribe to the channel to be notified when additional sessions are added.)

The PMsquare Business Analytics Conference (BACon) is a unique data and analytics conference that provides opportunities for technical training, strategic planning guidance, and exploration of what is in store for IBM analytics solutions.  Held annually at the iconic Arlington International Racecourse, the conference offers a signature experience for attendees.

BACon blends together the best elements of professional training, user groups, data symposiums, and large-scale analytics conventions to deliver insightful, relevant, and focused content.  Over the years, the conference has transformed into a premier data and analytics event spanning two days and drawing an international audience.

BACon Highlights

  • The Future Direction of Analytics – The roadmap for IBM Analytics, Data Science, and AI.

  • Keynote Presentations – key insights about the evolving landscape of data and analytics from internationally regarded technology experts.

  • Knowledge Sharing – Uncover useful insights in through peer to peer breakout sessions, panels, and roundtable discussions.

  • Expert Panels – Acquire in-depth perspective about emerging technology trends and tangible recommendations from solution architects and implementation strategists.

  • Interactive Workshops – Hands-on workshops with the most advanced IBM analytics tools with guidance from technology experts.

  • Networking – The interactive setting of BACon fosters professional networking with like-minded professionals from other organizations.

  • Genius Bar - Do you have a chronic issue holding your environment back? We’ve got answers. Discuss key issues with our consultants for expert advice.  


This event is designed for professionals interested in using data and analytics to improve their company's ability to gain insight from their data.

Typical Content

The conference includes content for a variety of audiences and roles who are involved in leveraging data for greater insights and improved decision making. Here are examples past tracks and specific sessions offered at BACon:


  • Data Modules, Data Sets, Excel Uploads: How it All Works Together – Advanced Workshop

  • Planning Analytics Workspace Walk-through – Advanced Workshop

  • Customizing Cognos – Advanced Workshop

  • The Data Science Experience

  • Visualization Customizer Tour

  • Predictive Analytics Workshop

  • Dashboards in Cognos Analytics

  • Metadata Models in Cognos Analytics

  • Exploring Cognos Analytics

  • Advanced Data Visualization with RAVE


  • Requirements Gathering for Accurate Results

  • Balancing Technology and Creativity

  • Multi BI Platforms from Motio

  • How U of Louisville leverages data to predict and prevent athlete injury

  • The Art of Making Technology Stick

  • Financial and Operational Performance Management

  • Overview of IBM Cognos Analytics

  • Gamifying the User Experience

  • Keys to Data Visualization

Development and Implementation

  • Extending the Capabilities of Cognos with JavaScript

  • Mapping with Cognos Analytics Workshop

  • Lessons Learned: CQM to DQM conversion and Cognos Analytics Upgrades

  • MongoDB Overview

  • Watson Analytics / Cognos Analytics Integration

  • Motio Solutions for Upgrades

  • Build Your Own Chatbot with IBM Watson Assistant

Strategy and Planning

  • Cognos Analytics Upgrade Best Practices

  • IBM Licensing Updates

  • 7 Things Which Will Spell Disaster for Your Project

  • Introduction to Design Thinking

  • Deploying Cognos Externally

  • Visualization Best Practices

  • Planning Analytics Workspace and Cognos Analytics Integration

  • Cognos Security Best Practices

  • IBM Analytics in the Cloud

  • Achieve BI Success with Accurate and Quality Data

  • Features and Techniques in Planning Analytics

  • Comparing Cognos Analytics to Cognos BI

  • Making Sense of User Adoption