Like myself, many people that have been in the data analytics industry are intrigued by the significant growth that Incorta is experiencing in the data warehouse and business analytics (a very crowded) space.    

What is Incorta? Timothy King laid it out nicely in his recent article. Incorta is a data platform that speeds up data ingestion and provides hastened join performance. The vendor has dubbed its product as ‘The Industry’s First No-ETL Data Warehouse.’ Incorta features a Direct Data Mapping engine which provides real-time aggregation of complex business data without needing a data warehouse. Users can drill from top line, aggregated KPIs to supporting transaction records with one click. Incorta also enables you to drill anywhere with user-defined drill paths and hierarchies.

Cut Project Time and Costs by More Than 80%

Why are organizations moving to Incorta? Because Incorta helps leading enterprises unleash the full potential of complex data and gain insights previously thought impossible in record time.

As Osama Elkady, one of Incorta’s founders put it, “Our mission has, and always will be, to build products that expand enterprise data capabilities, and cut out project time and costs by more than 80% with speed, simplicity, and accuracy. We’re proud to be recognized as a leader in achieving this goal.”

Incorta Delivers 313% ROI

Customers interviewed for the TEI study reported that Incorta helps them accomplish ROI by providing a unified view of all their data in real time from different systems. Incorta’s Direct Data Platform significantly altered customers’ IT teams’ culture, encouraging employees to make more intelligent decisions and to become more curious about their data. End users no longer have to wait weeks or even days for answers, they can gather insights in a matter of minutes with Incorta.

According to Forrester, Incorta’s Direct Data Platform customers benefit from a three-year ROI of 313 percent and increased productivity among business analysts and data engineers.

Incorta Ranked 158th Fastest Growing Company in North America

With that attractive of an ROI, it’s no wonder why the organization is poised for growth. Let’s dig into the organization a bit, not just the technology to find additional support that’s fueling growth. Incorta was founded in 2013 by Hichem Sellami, Klaus Fabian, Matthew Halliday, and Osama Elkady. They all left Oracle to embark on this disruption in the industry. Currently, headquartered in San Mateo, California, otherwise known as Silicon Valley. Incorta is a startup currently at series C funding at 72.6 million. Incorta is on Deloitte’s fastest-growing company list for North America in 2020, at number 158.

Incorta Awarded by Microsoft, Dresner, SIIA Codie Awards, Gartner

Incorta has also won several awards within the last year that speak to the organization about doing the right things and being positively rewarded for doing so. Not in any specific order, but Incorta was named the 2020 Microsoft U.S. Partner award winner for Startups. Incorta won the overall leader in Dresner Advisory Services’ Industry Excellence Awards. Incorta was named the Best Business Intelligence Solution in the 2020 SIIA Codie Awards. They were also recognized in the 2020 Gartner Peer Insights ‘Voice of the Customer’ Report for Analytics and Business Intelligence Platforms report.   

Incorta’s Strategic Shift with New CEO

Several other changes to the organization have continued to point the ship in the right direction. In January of 2021, a change at the CEO position happened, with Scott Jones, former President of Alteryx taking the reins of the organization. Scott has a 25-year track record of building enterprise software companies and managing go-to-market teams. His experience will aid in scaling the company.

Incorta also just released version 5 of the software, and not slowing down to enhance the functionality anytime soon. Incorta has added over 200+ data sources through a partnership with CData. They’ve also added increased functionality around exploration tools and cloud readiness.

Conclusion

As Incorta continues to grow, it’ll have a positive impact on the analytics industry and its community. It’ll force competitors to innovate and adapt, it’ll decrease the time teams dedicate to building out data pipelines, and most importantly it’ll increase organizations’ “time to decision” as it’ll reduce the time from data to dashboard.

Next Steps

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